Video production

Cloud-Native Technologies Drive Major Decarbonization of Video Production at Source According to Green Element and Blackbird Study

Blackbird, developer and vendor of cloud-native video editing platform Blackbird, today launched its latest sustainability study – “Decarbonizing Video Production” – in conjunction with leading environmental consultancy, Green Element.

As more and more media organizations measure their carbon footprint and develop roadmaps to reach net zero, supply chain carbon efficiency is more important than ever. This new study highlights that while huge gains have been made in the media industry due to the rise of remote production and the adoption of cloud-based solutions, broadcasters can go much further and more. quickly by integrating genuinely sustainable native technologies specifically optimized for cloud workflows.

Independent research previously conducted by Green Element has shown that using the cloud-native video editing platform, Blackbird, generates up to 91% less CO2 compared to cloud-based and on-premises workflows . Cloud-native technologies tackle the problem of carbon emissions – at the source. Content producers who embrace these technologies are leading a transition to greener ways of working. They include EVS, LiveU, Sky News Arabia and Eurovision Sport who all contributed to the study.

Key takeaways from the diary include:

in 2020, 480 billion hours of live video streaming resulted in a loss of sea ice the size of Scotland
90% of publishers use the cloud, but 65% move large files inefficiently and unnecessarily
Cloud-native Blackbird reduces carbon emissions by up to 91% compared to cloud-based and on-premises editing workflows with its optimized architecture “Decarbonizing Video Production” has been endorsed by the most decorated Olympic sailor of history, Hannah Mills OBE. Hannah is also a Sustainability Ambassador for the International Olympic Committee, SailGP Global Spokesperson for Sustainability, and Founder of Big Plastic Pledge.

Hannah Mills OBE, said: “I believe it is the responsibility of everyone, including athletes, organizers and broadcasters, to do all they can to reduce the environmental impact of sport and ensure that people can enjoy live sports more sustainably. I’m glad to see in this white paper that more and more broadcasters and content producers are embracing greener technologies and the benefits are becoming clearer. As we move towards a net zero world, cloud-native technologies like Blackbird will become increasingly important in achieving our climate goals.

Blackbird CEO Ian McDonough, added, “A year ago, Blackbird took a leadership position campaigning for a reduction in highly polluting on-premises workflows using cloud technology in our article ‘Video Shouldn’t Cost the Earth “. Much progress has been made in this area through improved awareness and technology.

In our latest article, “Decarbonizing Video Production“, we find that despite these improvements, there is still a very high prevalence of “cloud-based” technologies that do not utilize key cloud efficiencies, particularly those of energy and carbon consumption. The rise of cloud-native solutions such as Blackbird can help reduce carbon emissions at source, removing the need for carbon capture technology or offsetting costs. »