LiveU has acquired easylive.io as part of its strategy to expand its cloud video platform, enabling customers to expand their audience with original, interactive and quality live content. The move will provide remote and collaborative tools for cloud-based and hybrid productions, allowing customers to operate and scale, while cutting budgets, quickly and easily from anywhere, including video switching , audio mixing, adding graphics, localizing content and bringing in guests. .
“We have strengthened our cloud strategy as the industry shifts to cloud-based production, introducing all-new services that meet the needs of customers migrating to the cloud,” says Samuel Wasserman, CEO and Co-Founder, LiveU. “Acknowledged as the leader in mobile backpacks, we are now consolidating our leadership in cloud-based offerings. This announcement is a significant milestone, providing scalable tools that help our customers grow their business, building on our deep expertise in live production. We believe that a significant portion of the cloud production market wants and needs a vertically integrated solution. Our goal is to offer a complete end-to-end solution for live contribution, cloud production, orchestration, ingest and distribution, meeting the needs of all types of customers, from global broadcasters to niche sports and entertainment.
easylive.io provides an in-browser live streaming production studio, allowing users to mix any type of content into live videos and distribute them to the widest audience, creating innovative and interactive live experiences. All the tools needed to edit, mix and broadcast live streams are combined in the user-friendly all-in-one cloud solution, reducing production and equipment costs. It ensures the reception of all types of formats and their conversions for optimal management and redistribution to multiple destinations.
“We are delighted to welcome easylive.io to the LiveU family,” added Wasserman. “We are impressed with the team, the customer service and the robustness of the platform, supported by the positive reaction from our mutual customers. Our commitment to the cloud is clear, as we demonstrated when launching our offerings, LiveU Matrix, and more recently Air Control and Ingest. We are sure that together we can further improve our cloud production strategy thanks to the tight integration of our ground-to-cloud flows with their cloud platform offering scalability, ease of use and versatility.
“Teaming up with our long-time partner came naturally because of our shared vision and common growth opportunities,” says Philippe Laurent, CEO and co-founder, easylive.io. “We are extremely proud of what has been accomplished over the past 10 years and incredibly grateful to our customers for their trust. This acquisition is an important step but it is only the beginning of the journey. Together with LiveU, our service will provide customers with the best live production experience in the cloud with amazing new features to be announced soon. We are excited to join the LiveU family, excited to continue our journey alongside them, and excited to disrupt the live production market together.