RIO RANCHO — Kim Smith has seen demand for digital advertising and marketing increase, especially since the onset of the COVID-19 pandemic.
Smith, the co-owner of Rio Rancho-based Edit House Productions, quickly realized that they needed a digital production studio to facilitate this transition. She found that space by purchasing a new building at 640 Quantum Road on May 4.
Edit House is a video production company, specializing in television commercials, online marketing videos, documentary work and retrospective videos highlighting a client’s story.
The new site includes a 2,200 square foot space, which Edit House will convert into this studio. There will be two 220 amp panels, which means the business will have more than enough power and lighting.
Edit House will also paint the walls of the studio black to make the most of the lighting and build a cyclotron wall to bring in vehicles used during filming. Film trucks will also be able to park behind a locked gate at the south end, right next to the studio.
“What we wanted was a little more conducive work space instead of two separate suites with a passage in the middle. We wanted a better workflow here… Most of what we do we shoot on location. And sometimes you need studio space. They are harder to find. … There’s a growing demand for studio space here,” Smith said.
Over the past decade, Edit House has seen marketing go digital, as people could use an online search engine to find what they wanted.
Home renovations have been of particular interest for the past couple of years as people couldn’t travel amid COVID-19.
The automotive industry has also joined the list due to the global shortage of semiconductor chips affecting manufacturers and dealers.
“We helped them adapt. We’ve helped them grow so they don’t just sell vehicles in a local metropolitan market. They find buyers on a much broader base,” Smith said. “There was a two-week period in November 2020 where the Governor shut down car dealerships. They couldn’t even have staff in the building to process purchase documents and deliver to the aisle. There were many obstacles to overcome. »
Edit House has helped car dealerships reach customers in states like Texas and California, Smith said.
Past projects Edit House has helped oversee include “ENDWI” commercials and law enforcement recruitment videos. Other projects included working with companies such as home improvement companies, finance, and health and wellness.
“There’s potential everywhere,” Smith said.
Smith, who already has eight commercial shoots scheduled for June, said she aims to launch this new studio by July 1.
Edit House, which launched in 2000, was behind the Walgreens at NM 528 and Southern Boulevard from 2013 to present. This location had no studio space, Smith said.
The new location was previously occupied by Petroglyph Pathology Services.